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As a small business owner, you know that it is an exciting, fast-paced journey, and that keeping ahead of the competition is the key to success. One of the best ways to make sure you're always a step ahead is to identify trending products and markets before they're flooded with competitors.
Today, we'll be discussing how to use one of the most powerful (and least well-known) tools for trending market research - the Amazon Movers and Shakers list. This list keeps track of trending Amazon products and is updated every hour, making it an invaluable way to find trending products for your ecommerce store or Amazon sales account.
Amazon is the most popular online retailer in the United States. Beating out eBay, Walmart and Target, Amazon achieves approximately 200 million visitors per month. The sales potential is huge, but the competition is also fierce. The Movers and Shakers list can give you the insight you need to stay one step ahead of the pack.
Let's dive right in to the Movers and Shakers list and see how it can help you find what products are trending on Amazon - and how to translate this knowledge into more sales.
What Is Amazon's Movers and Shakers List?
It's clear that Amazon drives the majority of digital retail sales, but that doesn't mean you can't get in on the action. If you are already exploring your options in regards to Amazon's marketplace, then you may have already heard about all the "Movers and Shakers" buzz. If this is your first time hearing about it, don't be surprised - it's one of the least well-known secrets in product research, so learning how to use it to your advantage will give you a big head start on the competition.
Put simply, this list highlights Amazon-featured products that are rising in popularity rankings. Basically, when an Amazon product is trending, it is added to the list. Updated hourly, the list refers to the biggest gainers in sales rank over the past 24 hours. This makes it one of the most valuable sources of information when researching what to sell on Amazon - if you can move quickly enough, you can capitalize on developing trends before the market is crowded with competitors.
The Amazon Movers and Shakers list ranks items by popularity and is updated every hour.
By the way, have we mentioned that Volusion's easy store setup and built-in Amazon and Dropshipping integrations? They let you set up a great-looking, fully functional ecommerce store much more quickly competitors' platforms, giving you a critical head start when chasing that next hot trend.
From pet supplies to beauty and personal care, luggage to watches, all departments are eligible to be featured. Shoppers can then narrow down their search options based on key categories. For example, the current "Movers & Shakers in Books" or the top "Movers and Shakers in Clothing and Accessories."
The Movers and Shakers list is the easiest way to identify trending Amazon products before the competition does.
Even if you have not yet listed your products on Amazon, this list provides an inside look at what's currently popular, which gives you real-time, firsthand insight into market trends. This list is a great way to strengthen and support your product research. Using it to figure out what sorts of products people are buying within your niche lets you keep your store on the forefront of what's fashionable.
Additionally, the Movers and Shakers list can provide a surprising amount of insight into your potential target customers. If you offer products within the "home decor" space, for instance, take a look at what sorts of products are selling, and use this information to tailor your products to your audience. Are bold, solid colors back in fashion? Are people tired of geometric prints? Less shabby, more chic? The best way to learn about your audience is to watch their buying behaviors!
To really take your product research to the next level, focus your attention on what people are saying about these "hot" products. What are the pros and cons? Are there any issues with the most popular products that you could fix? In ecommerce, problems with competitors' products equals big opportunity! Knowing your competitors' strengths and weaknesses will help you position yourself much more strategically within the market, and steal sales right out from under your rivals.
While scanning these products, be sure to pay extra attention to each product in regards to its:
All of these details provide valuable information that you can use to adjust your offerings. Make sure to read both positive and negative reviews to get the full picture!