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标题: [业内交流] 举办成功虚拟展览的12条专家提示
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发表于 2021-3-15 10:07  资料  个人空间  个人短信  加为好友  只看该作者 QQ
举办成功虚拟展览的12条专家提示

事件的未来已经在大流行后发展,许多公司都在主持虚拟事件。在大流行前时代,贸易展览会是活动筹办者举办的最赚钱和最受欢迎的活动之一。但是,由于在全球范围内增加参与度并在当前情况下为与会者提供了安全保障,虚拟展览已席卷全球。随着向虚拟事件的转移,必须知道如何使其取得巨大成功。以下是举办成功的虚拟展览的12条专家提示。

准确定义您的事件细分
每个事件都将与多个行业相关联。因此,必须定义您的活动细分以吸引虚拟活动的相关受众,赞助商和参展商。此外,活动的名称应与行业与登陆页面匹配,登陆页面应包含预期内容的相关详细信息。

研究您的客户需求
除了定义客户之外,重要的是要设定明确的目标。这可以是更高的参与度,更高的品牌知名度,或可以使您的团队专注于特定目标的其他方式。这将有助于该活动取得巨大成功,并获得良好的投资回报率(ROI)。

通过活动平台讨论展览的特点
技术的发展使虚拟事件能够承载客户可能不知道但成功进行事件需要的一些功能。因此,请求演示并了解高级事件功能(例如多语言界面,聊天选项和注册过程等)非常重要。这将带来更好的参与度和更好的体验。

测试用于无缝用户体验的技术
举办虚拟展览会是有益的,但是会带来技术难题的风险。因此,您需要使用最新技术对设备进行完整的测试。如果您将卓越的技术与出色的营销策略相结合,那么您的活动将立即脱颖而出并给您留下深刻的印象

创建一个有目的的注册页面
开发一个可以正常运行的注册页面,它可以同时捕获信息和观众的兴趣。一个简单的注册表格,内容简明扼要,可以提出适当的问题以获取相关信息,并且吸引人的视觉效果可以走很长一段路。如果您的展览涉及付款,则在填写注册表格后,必须将注册者平稳地引导至付款页面。

成为适合移动设备的活动
大约91%的互联网用户通过他们的移动设备上网。这是一个很大的数字,应该成为您虚拟事件的决定因素。为了成功举办活动,您需要确保活动的便利性,使活动适合移动设备且易于访问,从而获得无缝的体验。

激活推送通知和公告
为了最大限度地提高观众的参与度,您应该通过推送通知来增强虚拟展览的效果。这将提醒观众检查您的活动并增加对该网站的访问。它也可以用于通知观众有关特别优惠和将参加的顶级参展商等信息。

突出显示虚拟展览中的独特之处
随着越来越多的活动公司出现,有必要通过引入更好的功能和活动来超越听众,为观众提供独特的东西。因此,您必须专注于出色的营销策略,更好的技术和参与活动

用户友好的平面图打动了与会者
确定交互式平面图很重要,与会者可以在其中方便地导航并单击参展商的展位。可以有效利用交互式平面图,使与会者轻松知道在哪里可以找到摊位,在哪里可以查看画廊以及可以在哪里查询和索取信息。

与与会者互动
确保您将使用的平台具有提供交互式虚拟展位的功能,与会者可以在其中轻松导航以访问信息,查看所展示的产品或服务,通过实时聊天轻松地与虚拟代理进行通信,交换虚拟名片并进行会议在安全的虚拟环境中

建立衡量活动成功与否的工具
虚拟事件的优点在于可以通过详细的事件报告和指标来衡量ROI。即使有任何不足之处,这也可以帮助您了解当前情况并为以后的展览做出重大改进。这将作为基准,并帮助每次成功。

跟进虚拟观众
即使在程序完成后,您的虚拟事件仍会继续。 许多组织者犯了一个错误,即不回答问题而是跟进参与者。 活动结束后伸出手的能力可以带来更多的潜在客户转化,从长远来看,可以与客户建立牢固的关系。

通过遵循这些技巧,您可以确保您的虚拟展览会取得成功。 如果您打算将来举办虚拟展览,请与我们联系免费咨询,我们将帮助您组织成功的活动,并提高参与率和投资回报率。

The future of events has evolved post pandemic with many companies hosting virtual events. In the pre-pandemic era, trade shows were one of the most profitable and popular events to be hosted by event planners. However, virtual exhibitions have taken the world by storm due to the benefits of increased engagement around the world and providing safety to attendees in the present scenario. With the increasing shift to virtual events, it is a must to know how to make it a huge success. Here are 12 expert tips to host a successful virtual exhibition.

Define your event segment accurately
Every event will be associated with multiple industries. Therefore, it is essential to define your event segment to attract relevant audiences, sponsors and exhibitors at the virtual event. In addition, the name of the event should match the industry with the landing page containing relevant details of what to expect.

Research your customer needs
Apart from defining your customers, it is important that you set clear objectives. This can be higher engagement, greater brand awareness or something else that allows your team to focus on a particular goal. This will help the event become a huge success and attain a good Return on Investment (ROI).

Discuss the features of the exhibition with the event platform
Technological evolution has enabled virtual events to host several features that customers may not know about but require for a successful event. Therefore, it is important to request a demo and learn about advanced event features such as multilingual interfaces, chat options and registration processes amongst others. This will allow for better engagement and a better experience.

Test the technologies to be used for a seamless user experience
Hosting a virtual exhibition can be rewarding but it comes with the risk of technical difficulties arising. Therefore, you need to do a complete test-run of your equipment with the latest technology in place. If you combine superior technology with a great marketing strategy, then your event will instantly stand out and create a lasting impression

Create a purposeful registration page
Develop a registration page that is functional where it can capture the information and the interest of your audience at the same time. A simple registration form that has concise content, with suitable questions to get relevant information, and attractive visuals can go a long way. If your exhibition involves payment, registrants must be smoothly directed to a payment page after they fill up the sign-up form.

Become a mobile-friendly event
Around 91% of internet users go online through their mobile device. This is a significant number and should be a deciding factor for your virtual event. To host the event successfully, you need to ensure the convenience of the event by making the event mobile-friendly and easily accessible for a seamless experience.

Activate push notifications and announcements
To maximize audience engagement, you should boost your virtual exhibition through push notifications. This will remind the audience to check out your event and increase visits to the site. It can also be used to notify the audience about special offers and top exhibitors that will participate, among others.

Highlight What’s Unique in Your Virtual Exhibition
With more and more event companies around, it becomes necessary to provide something unique to the audience by introducing better features and activities that surpass others. Therefore, you must focus on a great marketing strategy, better technology and engagement activities

Impress attendees with user-friendly floor plans
It is important to decide on an interactive floor plan where attendees can conveniently navigate and click on the exhibitors’ stands. Interactive floor plans can be utilized effectively for attendees to easily know where to find the booths, where to check out the gallery, and where they can inquire and ask for information.

Engage with the attendees
Make sure that the platform you will use has the capability to provide interactive virtual booths where attendees can easily navigate to access information, view the products or services being exhibited, readily communicate with virtual agents through live chats, exchange virtual business cards, and conduct meetings in a secured virtual setting

Set-up a facility to measure event success
The beauty of virtual events is the ability to measure the ROI through detailed event reports and metrics. This will help you understand the current situation and make major improvements to your future exhibitions even if any shortcomings were to arise. This will act as a benchmark and help in reaching success each time.

Follow-up with the virtual audience
Your virtual event continues even after the completion of the program. Many organizers make the mistake of not answering queries and following up with their attendees. The ability to reach out after the event can lead to greater conversion of prospects and create a strong relation with customers in the long-run.

By following these tips, you can ensure that your virtual exhibition will be a sure success. Contact us for a free-consultation if you’re planning to host a virtual exhibition in the future and we’ll help you organize a successful event with higher engagement rates and ROI.

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