福步外贸论坛(FOB Business Forum) » 出口交流 » 还有比限电减产更适合谈涨价的时机吗?英文模板都给你写好了!

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2021-9-28 15:09 畅销天下BizPal
还有比限电减产更适合谈涨价的时机吗?英文模板都给你写好了!

前两天我们发出的《如何用英文向客户解释限电减产造成订单延误、甚至逼单?》一文,反响非常热烈。同时感受到大家很团结,这个时候确实不能给别有用心者送**。



有关限电减产,我理解的逻辑是这样的:



去年中国的疫情得到控制后,制造业产能全面恢复。但全球疫情迟迟无法平息,今年另一个制造业基地东南亚也没扛住,“沦陷”在德尔塔病毒的肆虐之下了,那么实际上当前全球的订单无可避免地会汇集到中国。



于是我们看到,由中国出口的海运费用不断攀升。此外为了完成订单,上半年我国的工业用电增长也非常惊人,同比涨幅达到了16.2%。



电从哪里来?我国火力发电占比超过70%,大家有兴趣不妨去查一查煤炭进口和涨价的新闻,就会明白我们为了维持产能付出了什么。



另一方面,在去年9月,我国在联合国庄严宣布:中国将在2030年实现碳达峰,2060年实现碳中和。这事关我国履行国家自主贡献承诺、赢得全球气候治理主动权。



今年8月,我国发改委发布了《2021年上半年各地区能耗双控目标完成情况晴雨表》,报告中点名了青海、宁夏、广西、广东、福建、新疆、云南、陕西、江苏等9省(区)能耗强度同比不降反升,为一级预警,面临整改。



其实我们的能耗双控压力非常大。既要金山银山,又要绿水青山,那么对于高耗能、高排放的低端制造业来说,转型or淘汰,这是必然的选择。



归结到我们外贸企业这里,我们以举国之力为全球消费者提供各种产品,为了稳定原材料价格,我国今年甚至已经投放了国家储备,但是,大部分利润真的被我们赚到了吗?



有外贸人说:何以解忧,唯有涨价!



我们可以尝试从“歪果仁你们要环保,好的我们环保了;为了做到环保,我们不得不涨价”这个角度出发(当然英文话术会更加合理、委婉),开启我们的涨价或逼单。



针对以下三种情况,我们草拟了对应的英文话术,建议大家根据自身公司情况稍作调整,再发给客户。



NO.1 解释交期延长



Last year, the Chinese government has officially announced that China aims to reach peak emissions before 2030 and achieve carbon neutrality before 2060, which means that China only have 30 years for continuous and rapid emissions cuts. To build a community of common destiny, the Chinese people have to work hard and make unprecedented progress.



去年,中国正式宣布将力争在2030年前实现碳达峰、2060年前实现碳中和。中国从碳达峰到碳中和的过渡期仅有30年,为了全体人类的共同命运,我们需要付出前所未有的艰苦努力。



Due to the recent “dual control of energy consumption” policy of the Chinese government, our manufacturing operation has been adjusted to "run for 7 days and stop 7 days"(根据实际情况修改), and the production capacity is only half (根据实际情况修改)of that under normal conditions.



We have tried our best to ensure the on-time production, but we are very sorry to inform you that the delivery of your order will be delayed by X days, and the latest delivery time is XX\XX.



由于近期的“能耗双控”,我司产线的运营周期调整为“开x停x”,产能为正常情况下的xx。我们已竭尽全力确保订单的生产进度,但非常抱歉地通知您,您的订单交期将延期x天交付,最迟交付时间为x月x日。



You have always been our company's most important customer. Therefore, your order will be processed first in our production line. Please rest assured that we will definitely complete the production with quality and quantity, and minimize the impact. Once the tight power supply is relieved, our production capacity will be restored immediately.



您一直以来都是我司最重要的客户,所以在当前产能紧张的情况下,您的订单排在我们产线的首位。请您放心,我们一定会保质保量完成生产,将此次产能受限所带给您的影响降到最低。一旦本地电力供应紧张的形势缓解,我们的产能将立刻得到恢复。



We will keep in touch with you on the progress of the order. If you have any further questions or concerns, please contact us and we will get back to you as soon as possible.



We appreciate your continued support and understanding!



我们将随时与您沟通订单进度。如果您有任何疑问,请联系我们,我们将第一时间响应。感谢您一直以来的支持与理解!



NO.2 为逼单造势



To commit the promise to the world that China will meet the emission peak in year 2030 and carbon neutrality in year 2060, Chinese local governments have taken strict-ever actions to reduce release of CO2 and energy comsumption by restricted supply of electricity power.



为了实现“二氧化碳排放力争于2030年前达到峰值,努力争取2060年前实现碳中和”的承诺,中国地方政府已经采取了前所未有的严格措施,通过限电来减少二氧化碳的排放和能源消耗。



Some areas supply 5 days and stop 2 days in a week, some supply 3 and stop 4 days, some even just supply 2 days but stop 5 days.



一些地区的工厂出现了“开5停2”“开3停4”,甚至“开2停5”的情况。



These actions will result in a terrible increase of all costs, from raw materials to packing materials, from labor cost to ports operation costs.



所有这些因素将导致原材料、包装、劳动力、海运成本等齐齐攀升的严峻结果。



Now, we all face a difficult choice : to order NOW (before our National Day-Oct 1st) or wait at least 6 months later (NOT sure when costs will go down). Just be prepared for 2 things: prices will be increased and delivery time will be prolonged.



所以我们当前面临一个困难的选择:现在下订单(10月1日之前),或等到6个月之后(并不确定届时是否价格会跌落)。请准备好两种情况:价格会上涨,交期会延长。



NO.3 借势涨价



Last year, the Chinese government has officially announced that China aims to reach peak emissions before 2030 and achieve carbon neutrality before 2060, which means that China only have 30 years for continuous and rapid emissions cuts. To build a community of common destiny, the Chinese people have to work hard and make unprecedented progress.



去年,中国正式宣布将力争在2030年前实现碳达峰、2060年前实现碳中和。中国从碳达峰到碳中和的过渡期仅有30年,为了全体人类的共同命运,我们需要付出前所未有的艰苦努力。



In September, many local governments in China began to implement strict "dual control system of energy consumption" policies. Our production lines as well as our upstream supply chain partners were all affected to a certain extent.



In addition, the China Ministry of Ecology and Environment has issued the draft of "2021-2022 Autumn and Winter Action Plan for Air Pollution Management" in September. This autumn and winter (from October 1, 2021 to March 31, 2022), the production capacity in some industries may be further restricted.



9月,中国多地政府开始实施严格的“能耗双控”政策,我司产线以及我司的供应链上游合作伙伴均受到了一定影响。并且中国生态环境部办公厅已于9月发布了《重点区域2021-2022年秋冬季大气污染综合治理攻坚方案(征求意见稿)》,今年秋冬季节(2021年10月1日至2022年3月31日),部分行业将被重点关注,产能或将被进一步限制。



Due to the limited production capacity and the recent sharp increase in raw material prices, we have to inform you that we will increase prices for some products from 15th October. Please see the attachment for the latest quotation form.



在产能受限以及近期原材料再次大幅涨价的情况下,我们不得不通知您,将从10月15日起对部分产品提高价格。最新的报价表请见附件。



Our company has been committed to providing customers with high-quality products and thoughtful service. Prior to this, we have made every effort to mitigate the impacts of issues like rising raw material costs and exchange rate fluctuations and to avoid price increases. However, in order to maintain the quality of the product, and continue business with you, we have to increase product prices this October.



一直以来,我司致力于为客户提供优质的产品、周到的服务。此前我司已竭尽全力削减了一切能够节约的成本,来应对今年原材料成本上升、汇率波动等严峻问题。为了保持一贯的品质,维持公司的正常运营,我们不得不于10月上调产品价格。



I’d like to remind you that our prices will be increasing with effect from 15th October and the prices of orders processed before then will remain unchanged.



特别提醒,10月15日之后我司将执行新价格,在此之前下单则产品价格不变。



Thank you for your continued support. Please feel free to contact us if you have any questions.



感谢您一直以来的支持,如有任何问题,请随时与我们联系。



怎么样,学到了吗?

2021-9-28 15:14 sdwwolf
是个好由头

2021-9-28 16:48 Rolen@MWT
:handshake 学习了,谢谢

2021-9-28 17:02 服装小白
顶一下,写的挺好

2021-9-28 17:09 可可的小西西
感谢

2021-9-28 17:12 深圳专线海空铁
好样的

2021-9-28 17:20 遇你始终
厉害了 顶一个

2021-9-28 17:31 normal01
果然机会和危机并存 厉害

2021-9-28 17:36 商检产地大使馆
英文模板写的挺好,学习了。

2021-9-28 17:39 kedo
客户:你涨你的价,我买东南亚。

2021-9-28 17:40 产地商会使馆
现在就是最好的涨价时机,不然都没有多少利润。

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