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标题: 回复询盘技巧
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发表于 2009-8-24 16:57  资料  个人空间  个人短信  加为好友  只看该作者 QQ
回复询盘技巧

一,高效回盘5大要诀

•  及时:接到买家询盘,要给予及时反馈,确保询盘回复有效性。通常在1小时内完成回询盘,订单生成的率高达70%,回时间超过10小时,会大大降低订单生成率。
• 专业:卖家应具备丰富的行业知识,对于客户关于产品方面询问,能够给予专业解答。
• 准确:要将回复信写得很清楚,首先要正确理解买家来函的准确意思,如有不清楚的地方,则应立即去函向客户询问了解,切忌一知半解。
• 具体:尽量一次性多传达自己的意思,以免来回沟通错过了商机。
• 格式:格式一般分为称呼、正文、敬祝语、落款几个部分,语言简洁准确,避免出现语法和拼写的错误。鉴于东西方文化的差异建议回答卖家问题直截了当,一般疑问句建议先回答yes或者no,然后再补充自己需要说明的。

二,回盘参考模版

不同状态下订单,回复询盘的方式和技巧各有不同。下面将订单状态大致分为一下几类,一一说明:

1、未付款询盘回复:

第一主动出击,当买家下单后应及时主动与买家联系,联系内容可以按照先后顺序包括为打招呼,对产品进一步的介绍,并告知请付款以及时查看库存备货,尽快发货。下面一个不错的回复:

Dear XXX,
we have got your order of.....
The bag you order is one of the hot items from my store and it is made of high quality leather. But the order seems unpaid. If there’s anything I can help with the price or size etc.
When the payment is finish, I can stock up the item and get it ready for shipping.
If any further questions, please feel free to contact with us.
Thanks

Best Regards



2、已付款订单的回复:主要内容包括确认产品的规格,尺码等等具体事宜,表现卖家的专业性下面是一个不错的例子:


Dear XXX,
I am very glad to hear from you. The biggest size we have is 39. And this shoes is little bigger in size. So I think 39 will fit.
If you have any other questions, Please feel free let me know.
We are looking forward to getting your early reply.


Best Regards

3、发货后的回复:
从货物离开中国海关至买家收到货物建议每个阶段卖家都给买家发一封邮件通知买家,直到买家收到货为止。因为买家付款后都急于收到货物,而邮寄过程一般又是5-10天不确定的,因此这样随时通知买家货物状态一是表现自己商业城信度二是及时的沟通能让买家不再急切询问。

A、告诉买家订单详情
Dear Customer,
The item you order is already shipped and the tracking number is XXXXX

The mail status is as follows:
20071130 21:43:12
SHANGHAI
Dispatch from Sorting Center

This is the status of your order. You will get it soon.
Thanks for your support and understanding.



B、 询问是否收到货物
Dear customer,

EMS tracking information(EMS网站查询)

This is the status showing on EMS. Have you already got the items? If you have got the items, please let me know.
Thanks


4、 客户投诉产品质量有问题

Dear customer,

I received the boots but I can’t sell them because the Gucci box was ripped up if you can’t secure the packages better than that then you will not be hearing from me again!



Dear friend,
I am very sorry to hear that. The damage must happened during transportation. I usually make sure everything is in good condition  before shipping products out. I make sure giving you more discounts to make up when you buy from me next time. Thanks for your understanding.


Best Regards

5、订单完成
Dear customer,

I am very happy to see that you have received the items. Thanks for your support. I hope you satisfy with the item and looking forward to do more business in the future with you.
Thanks


Best Regards

6、提醒买家给自己留评价,这是在交易结束后很重要的一个环节

Hi there,

Thanks for your continuous support to our store, and we are improving ourselves from service, quality, sourcing and so on.
it would be appreciated if you can leave us a positive feedback ,it's a great encouragement to us,if there's anything I can help with ,don't hesitate to tell me .

Best wishes

7、折扣

Dear xxx,
Thanks for your message.
Well, if you buy the 2 items, we can offer you a GBP 0.26 discount. Once we confirm your payment, we will post the item for you in time.
Please feel free to contact us if you have any further question.

Thanks & Best regards!


8、常见问题回复

A、推广新产品,采购季节期间根据自己的经验,可给买家推荐自己热销的产品。

Hi there,

As Christmas is coming, we found hair straightened has a large potential market. Many customers bought them for resale on DHgate or in their retail store because it's a high profit margin product.we have a wide range of GHD mk4 STRAIGHTER products on sell as well. Please click the following link to check them out. If you have more than 10 pieces in one order we can help you get a wholesale price. Thanks.



Regards


B、货物断货,货物偶尔的断货只要认真解释一下,买家一般能够理解,最好的办法是告诉买家自己会积极尽量帮他找到库存,同时向他介绍类似的款式供其选择。

Hi there,

We are really sorry that the bag you order is out of stock at the moment. I will contact the factory to see when they are going to be available again. I would like to recommend you some other pretty bags which have the same style. Hope you like them as well. You can click on the following link to check them out.
If there’s anything I can help with, Please feel free to contact us.
Thanks.

Regards


C、改完价格再次催款,很多情况买家下单后觉得运费过高,不愿意付款希望卖家能够给与折扣,下面的回复可以借鉴一下:

Hi there,

We already reset the price for you. I give you another 10% discount on top of the original shipping price. Because the price we offer is lower than the market price and as you know the shipping cost is really high, we do not make much profit from this product. Hope you are happy with it.
IF any further questions, please feel free to contact us.

Regards

D、大量订购询问价格,大量订单询盘买家若是赶上采购季节应该是很有诚意的买家,对他们的回复要详尽一些,内容一般包括样品的价格,采购量和相应的价格,这个报价建议是包括运费的,给买家感觉是给他的一个优惠。


Hi there,
Thanks for your inquiry, and we really want to do more business with you, and I think it is the best way to place an sample order which is 45 USD shipping included, If 100 pieces in one order, we can offer you the bulk price which is 39.5 USD/piece. I am looking forward to your reply.

Regards



E、海关问题,某些国家海关由于定期的严格检查或者罢工等问题造成邮件延误,建议及时和买家通知,及时的沟通让买家感觉你是一直在跟踪货物的状态,以免置之不理造成误会

Hi there,

According to the news from EMS in China, large quantity of mails to England is blocked by the custom due to the inspection. For the safety of the goods I suggest to send the goods after a few days. I am wondering if the delay going to be a problem for you. I am looking forward to your reply.Thanks

Regards

F、家几天后还没有收到货物的询问,需要及时地与快递公司联系察看货物状态。

Hi,

we did send the package out on 2007-10-16,I think there must be some issues with the shipping company ,and we have been contacting them till now .we called the package back and resent them ,the new tracking number is 111814176 it's shipped via ** .
I apologize for the inconveniences and hopefully you can receive the items soon. If there are any questions, don’t hesitate to tell me.

Regards

G、 若你没有feedback score,买家对于你的产品表示怀疑,可以借鉴这个卖家给买家的回复
Hi XXX,

First of all, I am very happy to receive your message. Although I have not much score on DHgate, I have been doing business on eBay for many years and I am quite confident about my products. Also DHgate offer escrow payment service which means the payment won't be released to seller till customer satisfy with the product and transaction. With the aim of seeking long term business partner, we cherish every customer we deal with. Please feel free to contact me if you have any questions.

Regards

没有询盘(捆绑发送邮件)
1、SYI
2、确保online时间
3、投放广告





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