秋交会展前攻略，看到准不亏 Guidances for Autumn Session of Canton Fair|
In foreign trade industry,the most direct and effective method for foreign traders to contact and develop customers is the fair.The top concern for all the exhibitors and business presonnels is to utilize the fair so as to promote products,follow up customers and complete orders.Here are some comprehensive strategies for you!
Ascertain your targets to participate in the fair
Your goal to participate in fair is absolutely not just to collect purchasers’business cards and their information.We should also try to propagandize our enterprises and enlarge the influences of the enterprises,promote new products,maintain regular customers and develop new cusgtomers as well as urge customers to place orders.
Filtrate what fairs to participate in
I’m afraid that this might not be the new topic because it’s rather important to choose the appropriate fair.Indeed,the omnibus fair can accommodate lots of people but it doesn’t mean that it can work on us.Perhaps most of the purchasers focus their eyes on hardware industry and electron industry.Few people will go to products not in good demand.It’s not the exhibition to blame but your choice.
Prepare samples which are about to be set on fairs
You should choose the right sample type and model number.If you need to remake a sample or launch new products before the fair,you’d better contact factory and arrange the sample production.At the same time when you are preparing the saamples,you need to calculate prices of different samples and get the price sheet ready.
What’s more,we’d better stick product model number on every sample or swing ticket with companies’logo.On one hand,we can make others feel that we are rather professional.On the other hand,it’s convenient for our quotations by accurately identifying the model numbers of different products.At the fair,there may a crowd of customers who come to your booth.You can’t serve them all by yourself.After attaching brief introduction to every products,our customers can have a preliminary understanding towards the products on their own.
Keep record for all the samples which are at the fair by shooting photos.In future when we partipate in fair,we might meet customers who came before.It’s convenient for us to search the samples if they refer to the samples.
After getting all the samples ready,when those samples are going to be loaded in cases and delivered to exhibition places,we’d better stick product model number detailed list on each case.We can also have a backup on ourselves in the convenience of clearing up products.
Arrangement and decoration
The arrangement and decoration of the booth are the decisive factors of customers’first impression towards suppliers.It’s not necessary to make your booth luxurious but it’d better be distinctive.Of course,you should also take financial status of your company into consideration!
Send invitations to customers
At the first half of the month before the beginning of fair,we ought to invite customers in emailss(by telling them the exact booth)and contact key customers by telephone to invite them to participate in exhibition.After inviting on emails and by telephone,we should confirm the date they participate in fair so that we can arrange the schedule.We can contact customers by telephone,emails or SMS a week before the fair so as to tell them our booth and contacts.We should try to ask customers to provide their local cell phone numbers so that we can contact them to ascertain the date.After the exhibition begins,our customers don’t show up as they promised,we should contact them by telephone and try our best to invite them.
Generally,companies will arrange foreign traders to participate in the fair.If foreign traders are familiar with their companies’business range,they are able to communicate with customers who are intended to develop cooperation.Besides,if foreign traders don’t have a good command of English,we’d better employ an interpreter.
The prerequisite articles include:Samples,swing tickets or tags,sample books of company products,price sheets,business cards,notebooks,pens,calculators,staplers as well staples,scotch tapes(also named as packaging tapes),clamps,scissors,bags,cameras,WLAN cards and wireless routers.
There are a multitude of things for us to prepare.But if we can confirm our purposes to participate the fair and choose the most suitable one as well as invite customers timely,settle down exhibition staffs,get samples and other articles ready,set up a distinctive booth,we are not far from success！Do you get that now?