[分享]学习外贸函电

前序：

最近,老听到一些爱学习的朋友说，他们的英语好象不怎么行了，而且一些原来读商务英语的朋友在给客户写邮件的时候都好象遇到了困难。自己想了想，好象自己的写作水平也在退步，尤其一些函电该怎么写才能把那封信变得漂漂亮亮呢？因此，突然有种想法，就是每天摘录一封函电信件并附上注解，好让自己有个加深记忆的复习，同时也能让更多的刚加入外贸的师弟师妹们一个学习的机会，同时也想让那些已经在外贸行业打滚多年的老前辈们出来给点实际的意见和交流，谢谢！

如果喜欢这个帖的朋友们，那就请留下你们的小脚印吧！开始的时候，我想在我的Q-ZONE里帖，但是想了想，QQ上的朋友们更多的喜欢是轻松愉快的东西，或许要找到懂得欣赏这个帖的朋友应该在这里，所以又转到这里来了。


PS：我个人觉的，其实外贸，不外乎就几个步骤：introduction （开发新客户），enquiry （询盘），offer (报价），counter-offer （还盘），之后就是洽谈合作的各项细节，谈好了当然就是签contract，之后就备货、生产、出货。但是，在我认为，销售的洽谈这个环节是至关重要的，尤其当你开发一个新客户的时候，一封漂亮好的邮件就更是吸引欧洲客户眼球的亮点！

如果不认同我的看法的朋友，也可以紧跟着发表下你的意见和看法！

[[i] 本帖最后由 tinalijing 于 2008-5-17 17:26 编辑 [/i]]

函电 (1)

今天的题目是: Self-introduction

例文如下:

Dear Sirs,

We owe  your name and address to the Commercial  Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.

We avail ourselves of this opportunity to approach  you for the establishment of trade relations with you.

We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present.

Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage.

We look forward to receiving your enquiries soon.

Yours faithfully,

Encl.


注解: 随后

函电 (1) ------ 注解 A

1. owe ...... to ......   把.....归功于......

例句: We owe your name and address to .......


2. Commercial Counsellor's Office  商务参赞处


3. be in the market for  想要购买....

例句: We are in the market for Groundnuts.

    be in the market     要买或卖

例句:  Please advise us when you are in the market.


4. avail oneself of ......   利用.....

例句: We avail ourselves of this opportunity to express our thanks to you for  your close cooperation.


5. approach   v.    与......接洽

例句: We have been approached by several buyers for the supply of walnuts.


6. state-operated corporation   国营公司


7. handle  v.    经营

例句: This shop handles paper and stationery.


8. acquaint sb. with sth.   使某人了解某事

例句: You will have to acquaint us with the details.


9. line   n.    行业 ; (一类)货色

例句: We have been for many years in the chemical line.

         This is a good line of hardware.


10. enclose   v.   随函附上

例句: We enclose a copy of our pricelist.

        Please refer to the pricelist enclosed with (or : in) our letter of August 5.
      
        Enclosed please find a copy of our pricelist.
       (Or: Please find enclosed a copy of our pricelist.)

        We believe you will find the enclosed interesting.

      enclosure    n.   附件  (信内有附件时,常用 Encl. 或 Enc. 注明与信末坐下角,如例文.)

例句: We thank you for  your letter of April 15 with enclosures.


(稍后继续.......)

俄..经常写的有些句子自己都读着不舒服,楼主继续,一定支持

回复 #5 winter9941 的帖子

没错, 是从函电书里找出的一些比较有用的好例文.

因为不是每个人用的书都一样,而且也不是每个人手上都有一本好的学习教材.

虽然跟之前看的那篇EMAIL有点相似,但一样支持

函电 (1) ------ 注解 B

11. covering   包括......的 , 涉及......的 , 有关......的

例句: Please let us have  your pricelist covering your typewriters.


12. sth. be of interest to sb.   使感兴趣 , 有兴趣

例句: This article is of special interest to us.

     注意区分:  sb. be interested in sth.


13. upon (or : on) receipt of   收到......后 (即......)

例句: On (or : Upon) receipt of your instrucions we will send the goods.


14. requirement   n.   需要 ; 需要之物

例句: We can meet your requirements for (or: of) Walnutmeat.


15. trade   n.   贸易 ; 行业

例句: They have been in the wool trade for quite a number of years.

      trade   v.   从事贸易 ; 做生意 ; 经营

例句: They trade in cotton piece goods with many countries.


16. adhere to  = stick to    忠于 ; 坚持

例句: We always adhere to our commitments.


17. principle of equality and mutual benefit   平等和互利的原则


18. both trade and friendship to our mutual advantage   对双方都有利的贸易和友谊

经典句子: (曾经我尝试过在我客户的身上运用此句子,收到的效果不错.)

It is our hope to promote,by joint efforts,both trade and friendship to our mutual advantage.



(今天的例文讲解到此结束,请各位继续关注明天的例文和讲解,谢谢!)

支持楼主,真是好心肠啊!

楼主的想法不错哟,期待下文.:) :) :)
谢谢楼主的分享!

支持楼主。。。。。。。

楼主的想法很好耶，不过楼主要辛苦拉，呵呵，当然要顶哦:)

:)

    支持 ,顶啊

这么好的帖子  
狂顶

后待下文！可以学习下！
:hug:

:) 走过路过就是不会错过~~顶你的胃:lol 下篇~~~~

继续啊，期待下文！会一如既往的支持你

这玩意我学过. 我处理外贸函电基本是根据不同情况做好模板. 后来根据实际情况稍加修改,再CTRL+C加CTRL+V,简单省事. 呵呵:lol

楼主辛苦了,期待下篇哦:hug:

一定要支持下，好人哦。:)

好建议~~~~~~~

支持！

作为新手，学习先~~~~

我觉得这个贴子很好，呵，学习了！

哈哈

恩，很详细，支持，学习中:D

函电 (2) ------ A

今天例文的题目是: (今天会有两封信,因为有一封是回信)

(A) Request for the establishment of business relations


例文如下:

Dear sirs,

Having obtained your name and address from Messrs. Anderson & Co.,Rotterdam,we are writing you in the hope of establishing business relations with you.

We have been importers of Arts & Crafts for many years. At present,we are interested in various kinds of Chinese Arts and Crafts and should appreciate your catalogues and quotations.

If your prices are in line,we trust important business can materialize.

We are looking forward to receiving your early reply.

Yours faithfully,


(从以上的信件中可以看出,这就是客户的 inquiry,继续看下面供应商的回复.)

函电 (2) ------ B

(B) A reply to the above

Dear sirs,

We thank you for your letter of the 3rd this month and shall be glad to enter into business relations with your firm.

Complying with your request,we are sending you under separate cover our latest catalogues and pricelist covering our exports.

Payment should be made by an irrevocable and confirmed letter of credit.

If you find business possible,please cable us for offers.

Yours faithfully,


(注解随后)

谢谢楼主分享！希望在你的贴子上学到其他几个部份的函电。

where is the the interpretation about the two emails,i am lookinfg forward to sharing it!

呵呵 好就没有看到这样的帖子了 顶

外贸函电语言要简洁、专业、礼貌，内容要有针对性，回复尽量及时。

很多时候还是需要根据实际情况自己写，不可生搬硬套，否则很不自然。

大家可以多在这个帖子里交流一下，鼓励多谈谈自己的经验想法。:)

函电 (2) ------ 注解 A

注解:

1.  obtain   v.   获得

例句: We regret to say we cannot obtain any interest.

例文中的 Having obtained ...... from ...... 也是一句向对方表达如何获得对方联系方式的句型. (今天学的是第二句)

还记得昨天学的第一句表达如何取得对方联系方式的句子吗? We owe your ...... to ......   这些句型是在你向初次联系的客户发邮件时可使用的好句子,这样,客人就不会觉得你的联系太突然了.


2.  appreciate   v.   感谢,感激 ; 理解,体会

例句: We highly appreciate your kind cooperation.

        We shall appreciate your giving this matter your serious consideration.

        We shall appreciate it if you will send us a brochure  and two sample books by air immediately.

        We hope you will appreciate our position.

这是一个在函电里用的频率比较高的一个词, 这个词的好的运用会使你的信件增添一份美.


3. in line (with) = in agreement (with)  ------- mean : suitable

例句: If your price is in line,we can take large quantities.


4. materialize   v.   实现

例句: We hope the business will eventually materialize.


(后面的注解稍后继续)

和以前学的函电书本内容是差不多的，不过都忘的差不多了，如果每天都更新，可以来复习一下下:lol