澳大利亚总裁教你写开发信(3.28号更新，对你以后写开发信会有启发)

怎么我发了一堆的信，马上收到两封回信了。。都是说和他们现有的供应商合作很愉快。不希望有第三者打扰。

这是他今天（3月28号的回信），附上中文翻译。

[size=4][size=5]Hello XX，

You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.

I’m not sure if I can help you but I have a few suggestions re email marketing.

•        If you send emails to new companies I would include a list of customers that you currently export to in various countries
•        I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
•        Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,[/size][/size]

[size=5][font=楷体_GB2312]你说得没错，我确实很忙，而我相信其他的生意人也都很忙。我曾经和我的同行讨论过关于邮件的问题，他们也认为这些出口商的推销信实在令人讨厌又浪费时间。
我不知道我是否可以帮得上你，不过我可以给你在写开发信上提些建议：
1，列出在世界各国中，你和哪些进口商合作,
2,  写出进口商对于你产品的评价，这是相当有分量的，可以增加你的信用度，
3，写的邮件要尽力与众不同。老调重弹，缺乏新意的信只会被马上拉进垃圾箱。
如果你想引起进口商的注意，如果你希望进口商阅读你的邮件，你要与众不同！让你的邮件显得有趣，抓住你的潜在客户的眼球。如果你不这么做，你只能和别的出口商一样被拒绝。
请注意，进口商对于产品的质量控制是相当在意的。遗憾的是，中国产品虽然便宜，质量却不过关却是名声在外了。价格很重要，但绝对不会是一个产品的最重要因素。
Regards,[/font][/size]

[[i] 本帖最后由 monstertalk 于 2008-3-28 16:16 编辑 [/i]]

有给你回信的就已经很不错了,我发了好多开发信,都没有一个回的,真郁闷:(

我也不知道是要说

澳大利亚人太闲了，所以有空回信跟我说不需要，

还是说

澳大利亚人太没礼貌了，回信的口气硬邦邦，

呵呵呵.....项目不一样吧。！

我最近也想开发澳洲市场

我也想开发那边的市场呢,可我不知道找外国公司!!!:Q :Q :Q

我也是在这里看到的一个人推荐的网站，搜到一大堆。。。。。。。

这个老实说是可以理解的
他们对于陌生的公司都是不是很信任, 而那些已经有合作记录的, 往往符合澳洲的质量标准, 不需要很多时间跟经理去研究, 同时为了表示自己的忠诚, 在合作没有问题的情况下, 通常都是按原先途径进行业务的.

澳洲门槛比较高是他们顾虑的一个问题
对于业务的忠诚度相对来说也比较高 但不是说完全没有突破口 这个要各位自己体会了 呵呵
当然 他们的确是比较空闲的...

[quote]原帖由 [i]loy_zhou[/i] 于 2008-3-24 18:19 发表 [url=http://bbs.fobshanghai.com/redirect.php?goto=findpost&pid=13198080&ptid=1036672][img]http://bbs.fobshanghai.com/images/common/back.gif[/img][/url]
这个老实说是可以理解的
他们对于陌生的公司都是不是很信任, 而那些已经有合作记录的, 往往符合澳洲的质量标准, 不需要很多时间跟经理去研究, 同时为了表示自己的忠诚, 在合作没有问题的情况下, 通常都是按原 ... [/quote]
说得很对，最近他们要过三天的复活节。
我有个澳大利亚的客户回邮件很迅速，45分钟回一封。不过只有几封谈正题，其他的都在瞎扯:lol :lol

中南美的更加难做啦!

真希望可以早点有自己的客户

知足把我发的都给退回了啊不要气馁继续努力把

给你回就不错了—————
我一直发一直没有回的

第三者插足？:lol

I appreciate your reply and I understand that you may be confused so I will try to help you. I know you did not intend to offend me.



Every day we receive many many emails from our customers. We also receive many emails from stone suppliers in Asia, Turkey, India and especially China wanting to sell us their products.



We receive so many emails from stone suppliers in China that it becomes very annoying and we regard them as spam and I get annoyed at having to reply to them.



We regard them as a nuisance as we are trying to operate our business and don’t need spam emails.



So if any companies in Australia, USA or Europe tell you they are not interested and maybe they are rude, then it is because they are tired of receiving so many emails.



I hope you understand that it is not personal but our company, like many companies in Australia and elsewhere, do not want to receive any emails from stone suppliers.




这是他给我的回信。。。。。。。。。。郁闷死咯。。。。。。难道叫我们都别做生意拉

我都不敢再看第二遍了。。。。。。。。。。。。。。。

如果我们都那样的话，我们还怎么开发市场啊！！！

确实挺打击人的

但是咱也不能停，继续发，毕竟开发手段就那么多

回复 #15 monstertalk 的帖子

晕，不合作还说这么多废话的，我现在算是见识过了

总的来说还是个好人。。。。。。。。。。。

呵呵,
估计你遇到这样的事情也是一样的想法的!~
所以说现在生意难做呀!~

已经被加精又置顶了。。。。。。。没发生在我身上过的事。。。。。

我觉得能回信已经是不错了，到底知道他的一个态度，那些不回的人，你都摸不透他在想什么！

第一个人算好的 他还告诉你他的suggestion
客户的suggestion应该是一笔财富吧我想

这客人回得不错！

•        If you send emails to new companies I would include a list of customers that you currently export to in various countries

这点真的很重要，以前我客户也跟我说过的！

压力啊，开发客户！

中国人太多  工厂太多了  他们的邮箱不被我们炸坏 才怪 哈哈~~

我现在超级讨厌这个人。。。。。。。

[quote]原帖由 [i]monstertalk[/i] 于 2008-3-26 15:14 发表 [url=http://bbs.fobshanghai.com/redirect.php?goto=findpost&pid=13257877&ptid=1036672][img]http://bbs.fobshanghai.com/images/common/back.gif[/img][/url]
I appreciate your reply and I understand that you may be confused so I will try to help you. I know you did not intend to offend me.



Every day we receive many many emails from our custome ... [/quote]
回他一封更长的，气死他！

[quote]原帖由 [i]monstertalk[/i] 于 2008-3-26 15:14 发表 [url=http://bbs.fobshanghai.com/redirect.php?goto=findpost&pid=13257877&ptid=1036672][img]http://bbs.fobshanghai.com/images/common/back.gif[/img][/url]
I appreciate your reply and I understand that you may be confused so I will try to help you. I know you did not intend to offend me.



Every day we receive many many emails from our custome ... [/quote]
或者心平气和的给他回一封，感谢他写这么长的邮件给你，另外问他是不是今天又什么不愉快的事情发生，或许你能帮到他呢？就当是你的朋友在和你发牢骚好了。我以前看过比这更气人的邮件，用红字发给我。。。我有红字回过去。。。来回10多封，后来老板来干预我们才停手，但是又在电话里面互相指责。。。最后都好累啊。:L